In most cases, the more traffic you get to your website, the better. That being said, it is definitely possible to have too much traffic - or rather, the wrong kind of traffic. Google search engine optimization (SEO) can help you earn more quality visitors like this through organic search results, but in order for SEO to make a significant impact, it takes time. Google (as well as other search engines) uses a complex and evolving algorithm to determine how your website ranks in its search engine results. This means that several factors beyond simply the amount of keywords you use or links pointing to your site come into play when determining how high up - if at all - your website will appear in the search engine results. This algorithm is ever-changing, too - and it can take time for new SEO strategies to be recognized by Google and other search engines. Because of this, it's not always possible to determine precisely how long it will take before SEO takes effect on your site.
Once you've begun this research, be prepared to do some
experimenting on your own. The more work you put into SEO for your website, the
better off you're likely to be. However, even if you've done weeks of research
and taken some time to experiment with SEO yourself, there's no way to say
exactly when you'll start seeing results. In fact, sometimes too much
experimentation can actually hurt your website in the eyes of search engine
robots; while it's true that Google and other search engines want to offer their
users high-quality results, they also want to avoid being fooled by spam sites.
In addition, practicing what Google refers to as 'aggressive SEO' may cause you
to be blacklisted entirely from the search engine rankings for a period of time
- and once you've been blacklisted, it can take months or even years to get
your website ranking again.
Identifying specific keywords and phrases that you want to
target will help improve how well your site ranks in search engine results
pages, so make sure you spend time on this step as well. A good starting point
is to look at the most common searches performed through a particular search
engine; this information can be found in the 'Related Searches' section at the
bottom of each page. Again, just like research and experimentation, knowing
what key phrases you want to target will take some time - but it's well worth
your effort.
Once you've done all of this work on your own website and
know which keywords or phrases you want to target, there's no way to say for sure
how long it will take SEO changes to your website to have an impact. There's
simply too much that can happen when you're working with search engines and
their complex algorithms. However, optimizing the pages of your site is usually
a good place to start - so taking time to work on both internal and external
linking structures (where you link within and from your site to others) should
help improve how high up your website appears in the search engine results. As
a general rule, the higher up on a SERP your web page appears, the more
visitors it's likely to get - which means that optimizing internal and external
linking structures won't take too long to have an effect.
Avoiding Black Hat SEO Of course, the best way to ensure that
your website's SEO efforts don't end up hurting its popularity is to avoid some
of the more common tricks and techniques used by those who are less than
ethical about their marketing practices. The basics here are easy enough: no
black hat SEO tactics.
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